People don’t buy what you do, they buy WHY YOU DO IT.
Last week at our Operations All-Hands meeting we watched a TED Talk: Simon Sinek ‘Start With Why’. If you haven’t watched it, it’s an excellent 18-minute investment of your time. Even if you’ve seen it, it’s worth watching again.
Sinek gives us examples of how organizations, teams, and people change the world — not because of what they do but WHY THEY DO IT.
When we are clear about WHY we do what we do, it has many effects. Two of those are:
- It becomes a filter for what we’ll do with our precious time and resources, and what we will say no to.
- It attracts others who share our beliefs. When we clearly articulate what we stand for, others who believe the same thing will be drawn into our dialogue.
I can’t tell you how powerful this is, to be clear about your WHY. I’ve been working my WHY for some time. It runs deeper than wanting to help people or making a dent in the universe. Those are great things to accomplish but being clear about WHY we do want to help people requires more introspection.
I’m finding it’s the nexus of empowering other people to accomplish things that are bigger than themselves, and creating the framework people can work within, is WHY I enjoy being a leader.
What’s your WHY?