In the realm of new product development there is heavy emphasis on Voice of Customer (VOC) outreach. Building quick prototypes to gather customer feedback early, testing concepts with real users, using different methodologies like focus groups and requirement workshops, all leading to product decisions that are data driven and market tested.
These are all valuable outcomes. But perhaps the most highly valued outcome of VOC efforts is the spirit of partnership that emerges with our customers, vendors, and other stakeholders when we engage them regularly in meaningful, thoughtful dialogue.
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