The Value of VOC

In the realm of new product development there is heavy emphasis on Voice of Customer (VOC) outreach. Building quick prototypes to gather customer feedback early, testing concepts with real users, using different methodologies like focus groups and requirement workshops, all leading to product decisions that are data driven and market tested.

These are all valuable outcomes. But perhaps the most highly valued outcome of VOC efforts is the spirit of partnership that emerges with our customers, vendors, and other stakeholders when we engage them regularly in meaningful, thoughtful dialogue.

Author: johnny88keys

Optimistic idea enabler mindfully seeking rapture

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s