Paraphrasing what I’ve learned (so far) from Seth Godin about marketing.
What marketing is about is helping someone tell themselves a story about maintaining vs changing their status. We are all operating within a status – Continue reading “Value is a Feeling”
The problem with bananas is buying them in a big bunch. Unless you’re hosting a banana-split-making party, it’s hard to get through the entire bunch before one or two start turning. The solution in my house is to only buy 2 or 3 bananas at a time and/or plan on putting a few in the freezer for Continue reading “The Banana Problem”
What Einstein knew: ‘No problem can be solved from the same consciousness that created it.’ In other words, you can’t solve your problems using the same mixed-up logic that got you into this situation in the first place. If you’re spinning in circles thinking about the problem, not Continue reading “What Einstein Knew”
A new idea is a fragile thing. Particularly as organizations mature and processes are adopted to streamline work, new ideas get crushed easily. This is a root contributing factor to the Innovator’s Dilemma. “We can’t do that because it’ll slow production.” “How can you expect us to be nimble Continue reading “Careful! Don’t Squash It”
Volunteering at one of the Lighten Up Boulder events. Standing on the corner of a busy intersection during rush hour. Giving away free bike and pedestrian lights to anyone passing by, no strings attached! Just free lights to promote safety.
30% of the people who stopped came right up and asked what was going on. Continue reading “Focus on the 90”
In the realm of new product development there is heavy emphasis on Voice of Customer (VOC) outreach. Building quick prototypes to gather customer feedback early, testing concepts with real users, using different methodologies like focus groups and requirement workshops, all leading to Continue reading “The Value of VOC”
I’ve now heard this from at least three different respected sources so I figure there must be something to it.
As a marketing concept: Tell 10 people about what you’ve got. If those first ten tell other people, you’ve got something. If they don’t, you don’t.