It’s tempting to focus on a single metric ($ revenue; # social media followers; words written per day) especially as we’re getting things up and running, striving for that initial growth. A single metric is easy and it feels good to see each little step of progression. But it’s only a single axis ofmeasurement and there’s the risk of losing track of other meaningful aspects of our work. If the metrics cause us to lose track of why we are doing this work in the first place, they are no longer serving. We must update them, expand them, and consider new ways of marking progress. Why not pick a metric that helps us see whether we are not just doing more, but also getting better.