What Einstein knew: ‘No problem can be solved from the same consciousness that created it.’ In other words, you can’t solve your problems using the same mixed-up logic that got you into this situation in the first place. If you’re spinning in circles thinking about the problem, not getting any closer to a solution, that very circumstance is part of the problem. Are you talking to the same people? Reading the same twitter feeds and websites? Time to shift. That may be as easy as going to a different coffee shop, sitting in a different chair, taking a different route to work. Or you may want to find a group to network with, for example The Product School to discover the latest thinking in product development; Vistage or other executive master groups for those seeking objective advice about their businesses; and the list goes on with books on any topic imaginable, podcasts, TED talks, online courses, etc.
I have a friend who, when he has a problem, will give it about 5 minutes of active thought. If a good solution doesn’t come, he sets the problem aside to his subconscious. He believes if he can’t see the solution within 5 minutes then it isn’t available in that part of his consciousness and it’s a waste of time to keep looking.
Finding a new perspective requires a shift in state of consciousness.