If a thing comes to my attention and it seems interesting, I may spend time taking a closer look but it depends on what other priorities are tugging at me. If that same thing comes to my attention a second time by a totally different avenue – maybe a friend mentions it or I hear something about it on the radio – now my ears have pricked up and my radar is on, but I might still not investigate right away. However, if that thing strikes my attention a third time, now I sense the universe is trying to tell me something. It gets captured on a list (usually on my phone) and it becomes a priority. This is the Rule of Three.
My most recent experience of this is the book Man’s Search for Meaning by Viktor Frankl. This one has come across my consciousness at least three times in the past 6 months. No clue what in the world is the driving force behind that, but without question I need to find out. Just ordered it on Amazon, and it’ll be my reading material for Spring Break.