The team is perpetually trapped in the whirlwind of activities that are required to keep the business going. Customers must be responded to. Invoices must be paid or sent. Requirements must be written, communications created, broken stuff fixed or replaced. Work has to get done just to hold the business together in its current state.
To move forward, responsibility falls to leaders to help the team focus. The whirlwind is always present, so only a percentage of time is available for the strategic work that advances things. There will always be more good ideas than there is capacity to execute. Pushing forward on too many initiatives means they’ll all be done poorly. To advance, the organization must focus on one or two things and do them very well. That is the hard work of the leader. To choose.
Good leaders choose a direction and communicate clearly with the team, in the midst of the whirlwind, despite uncertainty.
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