Acquisition vs Reactivation

We invest a lot of time and money in acquiring new customers. It is also part of the natural flow for customers to eventually become dormant. As this happens, our sales team turns its attention toward finding new customers. However, this is not usually the most profitable approach. We are leaving Continue reading “Acquisition vs Reactivation”

A Place To Put The Stickers

The carrying case for my digital piano. For years, I resisted putting stickers on my case. I wasn’t sure I wanted them there, because I don’t usually prefer the scattered disorganization, and I knew once the first sticker got stuck, there was no going back. Finally, when my daughter was about 5 years old and Continue reading “A Place To Put The Stickers”

When Better Feels More Important Than Good

I met a taxi driver in Cambodia who has two kids and is trying to make a better life for himself. He says he understands the current government is controlling, censoring, corrupt and dangerous. While is dislikes the tactics of the government, he also appreciates that the country has stabilized; he Continue reading “When Better Feels More Important Than Good”

How To Kill a Stupid Rule

I stumbled across this easy-to-understand article about How To Kill A Stupid Rule. If you are a boss, please take 2 minutes to read this. If you are an employee, please take 2 minutes to read this, then show it to your boss. Don’t wait until next week, do it right now. Just one conversation to create a Continue reading “How To Kill a Stupid Rule”

The Banana Problem

The problem with bananas is buying them in a big bunch. Unless you’re hosting a banana-split-making party, it’s hard to get through the entire bunch before one or two start turning. The solution in my house is to only buy 2 or 3 bananas at a time and/or plan on putting a few in the freezer for Continue reading “The Banana Problem”